Sustainable Growth Begins with Trust
Adonelle helps leaders and organisations turn sex-positive values into ethical strategies that build trust, connect deeply and support lasting growth.
How We Work With You
You already know what matters most in your work.
Our role is to make it visible, in the way your brand feels, your culture moves, and your message connects.
We help brands and leaders align what they believe, say, and do. When that alignment is present, every interaction builds trust, inclusion, and genuine engagement.
Ways to Work With Us
Brand & Communication Strategy – Clarify your message and identity through the lens of sex-positive values, expressing not just what you do, but how it feels.
Campaign & Content Design – Craft stories that resonate and invite people to feel seen, curious, and connected.
Leadership & Trust – Inspire people to collaborate and lead in ways that feel authentic, respectful, and alive. We bring emotional intelligence and consent-based communication into daily work.
The Adonelle Touch Framework – A roadmap from sex-positive values to trust, clarity, and sustainable performance. Through workshops and advisory, we help you bring inclusivity, consent, openness, and empowerment into your organisation.
Research & Collaboration
Our framework, Adonelle Touch, bridges ethical principles of positive sexuality and business performance – showing how values can become measurable advantages in leadership, branding, and culture.
We're building partnerships with universities and researchers to strengthen the evidence base of sex-positive business.
If you’re part of the academic or consulting community and share this curiosity, we’d love to connect and explore collaboration.
Coming in January 2026
The Book: Adonelle Touch
Adonelle Touch bridges the gap between business and humanity. It begins with a simple question: what if the same values that make relationships healthy could also help organisations thrive?
In a world where pressure often replaces presence and performance overshadows meaning, this book offers a different way to approach leadership and branding. Through a clear framework and practical tools, Adonelle Touch translates the ethical principles of sex-positivity into everyday choices that shape organisational culture, relationships, and communication. It turns values into actions that can be seen, felt, and measured – building trust that lasts.
In the era of AI, traditional brand tactics are losing their edge. Across industries, leaders are discovering that authenticity, relationships, and experience show what a modern brand should feel like. Adonelle Touch offers the structure and clarity to build brands and organisations that truly resonate with people, showing how feeling good can also be good business.
About Adonelle
Adonelle Agency brings the ideas of the Adonelle Touch Framework into action, helping organisations translate sex-positive values into strategy, communication, and culture.
We are a creative strategy and culture advisory firm that helps businesses grow through authenticity, trust, and emotional intelligence.
Rooted in sex-positive values, we design strategies that connect deeply, feel relatable, and inspire lasting growth.
We believe the future belongs to brands that feel good, because people trust what feels honest, human, and alive.
Who We Are
Adonelle is co-created by Tõnis Hinnosaar and Eliia Laats – partners in life and in work. Together, we merge strategy with embodiment, vision with sensitivity, and logic with flow.
With decades of experience in entrepreneurship, marketing, and creative leadership, we bring sex-positive values into everyday business, guided by one belief:
Pleasure and respect are not soft ideals. They’re strategic advantages.
Sex-Positivity Explained
At the heart of Adonelle are values, not tactics. Sex-positivity isn’t about industry or image. It’s about integrity and presence. It’s a mindset that shapes how we think, create, and connect.
We work from four core values – inclusivity, consent, openness, and empowerment – bringing them into how brands lead, communicate, and grow. This means seeing people as whole, connected beings and creating strategies that feel genuine, respectful, and human.
For us, sex-positivity isn’t a label. It lives in how we act: in clarity, empathy, and respect that guide every interaction.
Because in the end, sex-positivity isn’t really about sex.
It’s about values that make business and life feel better.
© Adonelle OÜ 2025 | Sex-Positive Strategy for Leadership, Branding & Culture.
Reg. nr. 17389309. Posti, Kuivastu, Muhu 94702 Saaremaa, Estonia.Adonelle helps organisations grow through trust, clarity, and emotional intelligence – turning principles into experiences that build connection and credibility.